Define topics

A topic is a buying-intent area you want to be visible in. Every prompt belongs to exactly one topic, and every topic gets its own visibility score — so you can answer questions like "are we strong on pricing questions but weak on integrations?" in one click.

Topic vs. prompt — the difference

How many topics should you have?

For most B2B brands, 3–7 topics covers the entire buying journey:

• Discovery — "what is X" / "how does X work" questions.
• Comparison — "X vs Y" / "best X for Y" questions.
• Pricing — "how much does X cost" / "is X free" questions.
• Integrations — "does X work with Y" questions.
• Use case — "how do I do Y with X" questions.
• Brand — "is X any good" / "is X legit" questions.

Creating topics

1. Open the Topics page

   Sidebar → Topics on the dashboard.

2. Add manually or generate

   Click + Add topic to type one in, or Generate with AI to have Scout propose a starter list based on your brand description and industry.

3. Approve, rename, or delete

   Generated topics are suggestions — you stay in control. Rename anything that doesn't fit your vocabulary, delete what's irrelevant.

Topic-level visibility

Once your topics are set, the dashboard's Topics view shows a per-topic Visibility Score, recommendation rate, and competitor share. This is where you'll spot the patterns that matter — for example:

Last updated July 2026 · Suggest an edit