Take Action — Optimize Hub

Content suggestions

The Content spoke is the most-used channel in the Optimize Hub. It looks at where you're invisible or losing head-to-heads, then proposes specific pages or sections you should publish — with the angle, the talking points, and the prompt(s) the new content will help win.

Where it lives

Sidebar → Optimize → Content Suggestions. The page has a blue theme to match the Content pillar in the hub.

The two action types

TypeWhat it suggestsBest for
Content actions Whole new pages or blog posts to publish. Closing big visibility gaps in a topic where you're absent.
Brand actions Updates or sections to add to existing pages. Sharpening positioning where you're mentioned but not recommended.

Anatomy of a content suggestion

Every card on this page contains:

Screenshot placeholder · content suggestion card · 1280×600

Workflow we recommend

  1. Sort by impact

    The default sort is by impact descending. Start at the top.

  2. Pick a sprint-sized batch

    3–5 actions per sprint is realistic. More than that and you'll burn out before the next scan validates anything.

  3. Mark "In progress"

    Click the status pill on each card you're actively working on so the rest of your team can see.

  4. Ship the content

    Write, publish, and crucially — make sure the page is indexable and linked from somewhere AI crawlers will find it.

  5. Mark "Done" and re-scan

    Once published, mark Done. After your next scan (1–2 weeks later), the card shows whether the affected prompts actually moved.

Comparison pages punch above their weight

"X vs Y" pages are the highest-leverage content for AI visibility. They directly answer the comparison prompts that buyers actually type, and they tend to get cited heavily by Perplexity. If you only ship one type of content, ship comparison pages.

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Last updated July 2026 · Suggest an edit