How It Works
Re-test. Every week.
Stage 1
Track
Scout sends your tracked prompts — real buyer questions like "best CRM for small teams" — to three AI engines via their official APIs: ChatGPT (gpt-4o), Gemini (gemini-2.5-flash), and Perplexity (sonar). Every response is captured in full, including cited URLs. Your Visibility Score (0-100) is recalculated across four pillars — mention rate, recommendation rate, position, and sentiment.
Stage 2 · Tuesday
Diagnose
A score by itself is noise. Scout turns it into signal. GPT-4o-mini reads every response to pinpoint where you're failing: Which prompts never mention you? Which competitors keep winning? Which sources does AI cite instead? Which topics have you never published on? Every gap is categorised — content, technical, citation, community — so the fix has a clear home.
Stage 3 ·
Mid-week Fix
The Optimize Hub turns every gap into a specific, prioritised task across five channels: Content (pages to write), Technical (schema and HTML fixes), Citations (directories and roundups to get listed on), Reddit (threads where a helpful reply earns AI citations), and LinkedIn (posts to publish). Premium adds the AI Audit Agent — Claude crawls your site and produces specific technical recommendations for AI crawlers. Every task links back to the exact gap that triggered it.
Stage 4
Next Monday Re-test
The next scan runs automatically and shows the lift. Your score trend tells you exactly which fixes moved the needle — so you double down on what's working and drop what isn't. This is the single biggest difference between Scout and a dashboard: you're not just tracking; you're closing the loop.
Scan
Auto-scan runs overnight. Your score lands in your inbox first thing.
Review
Open the Optimize Hub. Scout has ranked fixes by expected visibility lift.
Ship
Publish the top 2–3 fixes: a page, a citation, a Reddit reply, a LinkedIn post.
Measure
Re-scan confirms the lift. Next week's fixes are already queued.
Four stages. Four days. Repeat every week. That’s how brands go from 28% → 65%+ visibility in a quarter.
Representative example. Actual lift depends on industry, starting position, and execution quality.
Reliable and compliant
Official API access means we never violate terms of service. Your data comes from the same endpoints developers use to build products.
Consistent results
Scrapers break when UI changes. APIs return structured, versioned responses every time. No parsing errors, no missed data.
Model version control
We pin specific model versions (gpt-4o, gemini-2.5-flash, sonar) so your score changes reflect real AI updates, not scraper inconsistencies.
Does not rank Google pages
Scout tracks how AI engines talk about your brand. It is not an SEO rank tracker for Google, Bing, or traditional search. If you need that, tools like Ahrefs or Semrush are the right choice.
Does not run ads
Scout does not manage PPC campaigns, display ads, or paid placements. It measures organic AI visibility — how AI chooses to mention and recommend your brand on its own.
Does not auto-post content
The Optimize Hub gives you exactly what to write and where to post. But it does not publish content automatically. You stay in full control of every word that goes live.
SEO growth increases visibility, drives organic traffic, and boosts business performance.
SEO growth increases visibility, drives organic traffic, and boosts business performance.
SEO growth increases visibility, drives organic traffic, and boosts business performance.
SEO growth increases visibility, drives organic traffic, and boosts business performance.
