Competitor Intelligence
Know exactly where you stand
against competitors in AI
See which brands AI models mention most in your category. Track share of voice, uncover prompt-level gaps, and find the citation strategies competitors use that you don't.
How much of the AI conversation
belongs to your brand?
In traditional marketing, share of voice measures ad impressions. In the AI era, it measures something more powerful — how often each brand gets mentioned when users ask AI about your category. If Booking.com appears in 28% of travel prompts and you appear in 34%, you own the larger share of the conversation.
Measured across every prompt you track
Share of voice is calculated from real AI responses to your tracked prompts — not estimates or projections.
Track trends over time
See if your share is growing or shrinking with every scan. Catch competitive shifts before they become threats.
Broken down by AI model
ChatGPT may favor Booking.com while Gemini favors Expedia. See where you're winning — and where you're not — per model.
See exactly which prompts
your competitors own — and you don't
The most actionable insight in competitive intelligence: a prompt-by-prompt breakdown showing where competitors appear and you're absent. These are your opportunity gaps.
| Prompt | Expedia | Booking.com | Kayak | Hotels.com | Status |
|---|---|---|---|---|---|
| Best hotel booking sites 2025 | Rank #1 | Rank #2 | Missing | Rank #4 | Leading |
| Cheapest flight comparison tools | Missing | Rank #1 | Rank #2 | Missing | Gap |
| Best apps for vacation planning | Rank #3 | Rank #1 | Rank #2 | Missing | Trailing |
| Last-minute hotel deals near me | Missing | Rank #1 | Missing | Rank #2 | Gap |
| Best travel rewards programs | Rank #1 | Missing | Missing | Missing | Dominant |
| All-inclusive vacation packages | Missing | Rank #2 | Rank #1 | Rank #3 | Gap |
Gaps are your highest-priority opportunities. If three competitors appear in a prompt and you don't, that's traffic and trust you're leaving on the table.
Understand why competitors
outrank you in AI
It's not enough to know that Booking.com appears more often. You need to know why — what citation sources they have, what mention patterns differ, and what content gaps exist.
- Booking.com appears without you 7 prompts
- Kayak appears without you 4 prompts
- Hotels.com appears without you 2 prompts
- You appear without any competitor 5 prompts
- tripadvisor.com Booking You
- nerdwallet.com Kayak You
- skyscanner.com Booking You
- cntraveler.com Hotels You
- Expedia ranked #1 14 prompts
- Booking.com ranked #1 11 prompts
- Kayak ranked #1 6 prompts
- Hotels.com ranked #1 3 prompts
- ChatGPT Expedia leads (38% SOV)
- Gemini Booking.com leads (32% SOV)
- Perplexity Expedia leads (31% SOV)
See what competitors do.
Then do it better.
Competitor Intelligence shows you the gaps. These features help you close them — with optimized content, better citations, and stronger AI presence.
Every competitor. Every prompt. Every engine.
Three views to answer "who's winning the AI conversation in our category — and where can we overtake them?"
A scoreboard for the brands you actually care about
Add 3–7 competitors and Scout turns every AI response into a head-to-head: who appeared, who was recommended, who beat whom — plus the AI's stated reasons for each pick.
- Mention share across every tracked prompt.
- Head-to-head wins/losses per scan.
- "Competitor reasons" — the actual sentences AI used to pick a competitor over you.
Your slice of the AI mention pie
Share of Voice tracks the percentage of all AI mentions in your category that go to you versus your tracked competitors. The single cleanest leadership metric — "we own X% of the AI conversation."
- Bar & pie views — same data, two angles.
- Trend over time so you spot shifts before competitors do.
- Filter by topic — strong overall, weak on Pricing? Now you know.
Find where you can overtake — engine by engine
Aggregate Share of Voice hides the gaps. Scout breaks every competitor's performance down by ChatGPT, Gemini and Perplexity — so you spot the engine where you're closest to overtaking, and double down there first.
- Competitor strong on Gemini but weak on Perplexity? Win Perplexity first.
- Per-engine sentiment side-by-side.
- Per-engine recommendation rate so you know who's preferred where.
Who's winning the AI conversation in your industry?
Find out in 5 minutes. Track competitors and up to 5 prompts free — no credit card required.