Citation suggestions
Citations are the single biggest driver of AI visibility you don't control directly. The Citation Suggestions spoke shows you which third-party sources are most cited in your category — and where you're missing.
Where it lives
Sidebar → Optimize → Citation Suggestions. The page has an amber theme to match the Citations pillar.
Two card types
- Citation gapsDomains that AI engines cite frequently for prompts you care about, but where your brand isn't currently mentioned. These are the highest-leverage targets.
- Citation actionsSpecific recommendations like "claim your G2 profile", "submit to Capterra", "pitch a guest post to Site X". Each one comes with the URL and a short rationale.
How citations are scored
Each citation gap shows a "times appeared" count — how many AI responses cited that domain across your scans. Sort by this descending and you have a roadmap from "most influential I'm missing" downward.
Common citation patterns
| Domain type | How to win it |
|---|---|
| Comparison sites (G2, Capterra, TrustRadius) | Claim your profile, gather customer reviews, keep description fresh. |
| Industry directories | Submit your listing. Many are free; the AI engines crawl them weekly. |
| Roundup blogs ("Top 10 X tools") | Pitch the writer with a unique angle or recent customer story. |
| News & PR sites (TechCrunch, etc.) | Long game — earn coverage through product launches or data stories. |
| Wikipedia | Don't write your own page (it'll be removed). Get a third party to cite your work and let an editor pick it up. |
| See Reddit Suggestions. |
The 30/70 rule
One TechCrunch feature is amazing but you can't reliably ship one. Industry directories and comparison sites are unglamorous but reliable — and AI engines love them because the data is structured. Get the basics covered first, then chase the headlines.
Tracking citation wins
When you successfully get listed on a target domain, mark the Citation card "Done". On the next scan, Scout watches for that domain in your cited sources — and shows you a green confirmation when it actually starts citing you. This is one of the most satisfying loops in the whole product.
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