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AI Visibility Score

One number that tells you how visible you are to AI

Your AI Visibility Score measures how often ChatGPT, Gemini, and Perplexity mention, recommend, and rank your brand, across every prompt you track.

What Is the AI Visibility Score?

Your brand's report card for the age of AI search

Traditional SEO tracks Google rankings. Your AI Visibility Score tracks something entirely different: whether AI models actually mention, recommend, and rank your brand when users ask questions about your industry.

How It's Calculated

Four pillars. One score.

Your score is built from four measurable signals, each reflecting a different dimension of how AI models perceive your brand.

 

30 pts

Mention Rate How often AI models mention your brand when asked relevant questions. More mentions mean a stronger awareness signal.

30 pts

Recommendation Whether AI models actively recommend your brand, not just mention it, but suggest it as a solution or top choice.

25 pts

Position Where your brand appears in the AI's response. Being cited first, ahead of competitors, is a powerful trust signal.

15 pts

Sentiment How AI talks about you: positive, neutral, or negative. This sets the emotional tone of every brand mention.

Why It Matters

AI is the new front door to your brand

40%

of B2B buyers now use AI tools before visiting any website. If ChatGPT doesn’t know you exist, you’ve already lost the deal.

Track progress over time

See your score after every scan and know whether your optimization efforts are working or you're losing ground.

Diagnose what's dragging you down

Score Drivers show exactly which prompts caused your score to drop, and which AI models stopped mentioning you.

Prioritize the right actions

Don't guess where to focus. The score breakdown tells you whether to improve mentions, recommendations, or rank position.

Benchmark against competitors

See how your score compares to competitors' share of voice, and identify where you're winning or losing.

Connected Features

Your score is step one. Here's how you improve it.

The AI Visibility Score is the diagnostic. These features are the treatment, each one targeting a specific pillar of your score.

 

AI Brand Monitoring

See every AI response mentioning you.

AI Optimization

Content, technical, and citation fixes.

Competitor Intelligence

Track competitors' AI presence.

Social Channels

Reddit, LinkedIn, and Quora strategies.

AI Audit Agent

Deep-scan your website with AI.

All Features

See the full Scout toolkit.

Live in product

Your score, every angle

One number on the surface. Three views underneath that explain why it moved and what to do next.
The Dashboard

One screen, every signal that matters

Visibility Score gauge, per-model breakdown, and total Demand Reach across your tracked prompts, all visible the moment you log in. No hunting through tabs.

  • Score gauge with the change versus your previous scan.
  • Demand Reach hero strip: your reachable monthly Google search market.
  • Three KPI cards with per-engine ChatGPT, Gemini, and Perplexity breakdowns.
Score Movement

Know exactly which prompts moved the score

Every scan, Score Movement isolates the top 5 prompts driving your visibility, drops listed first, gains below, so you stop debating why the number changed and start fixing the right things.

  • Lost mention, new mention, and rank shift categories, each with its point impact.
  • Per-model tags, so you can see whether you’re losing on ChatGPT specifically or across the board.
  • Click any row to jump straight to the AI Responses page, filtered to that prompt.
Presence and Sentiment

How AI feels about you, in two donuts

The Brand Presence donut splits every prompt into Recommended, Mentioned, or Absent. The Sentiment donut shows whether AI talks about you positively, neutrally, or negatively. Together they tell you whether you’re facing an awareness problem, a positioning problem, or a perception problem.
  • A large Mentioned slice with a small Recommended slice signals a positioning gap.
  • A large Absent slice signals an awareness gap: you need more citations.
  • A drop in sentiment signals a perception shift; read the negative responses right away.
Web Design
Development
SEO

Organic Search

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

Organic Search

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.