LinkedIn suggestions
LinkedIn is the second-most-cited social platform after Reddit in AI answers about B2B brands. Scout's LinkedIn spoke generates ready-to-publish content tailored to your audience, your topics, and your visibility gaps — so you (or your founder) can post consistently without staring at a blank page.
Where it lives
Sidebar → Optimize → LinkedIn Suggestions. The page is themed in LinkedIn blue.
Four content types in one place
| Type | Count | Best for |
|---|---|---|
| 📄 Posts | 3 per refresh | Daily founder/marketer posts (200–300 words). |
| 📰 Articles | 2 per refresh | Long-form thought leadership (800–1200 words). |
| # Hashtag sets | 2 per refresh | Curated bundles of high-relevance hashtags for your niche. |
| 🪝 Hooks | 1 per refresh | Opening-line ideas to start your own posts. |
How suggestions are generated
The LinkedIn generator runs on Claude (claude-haiku-4-5) and is informed by:
- Your brand profile (description, audience, tone)
- Your tracked topics
- Your most recent visibility gaps — what you're losing on, and why
- Competitor reasons extracted from AI responses
That means a LinkedIn post Scout generates isn't generic content — it's a piece designed to address an actual gap in how AI engines talk about your brand.
Anatomy of a suggestion card
- Title — for tracking; not posted.
- Content — the full post or article body, ready to copy.
- Suggested hashtags — pre-built array.
- Audience — who this post is for.
- Best time to post — based on general LinkedIn engagement patterns.
- Note — short context explaining why Scout suggested it.
Refresh cadence
LinkedIn suggestions are cached for 3 days to keep generation costs low. Re-opening the page within that window shows the same cards. To force a fresh batch, click Regenerate at the top.
Editing before posting
Generated content is a starting point, not a final draft. We strongly recommend you:
- Read the full post once.
- Replace one or two phrases with your own voice — Scout's tone is helpful but not specifically you.
- Add a real example from your customer base.
- Post.
A 1000-word generated article can be sliced into 4–5 separate posts (one per main point). That's a week of content from one suggestion.
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