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Demand Reach & Demand Coverage
Mention counts are vanity metrics — Demand Reach turns AI visibility into a business metric. Scout is the only AI brand tracker that pairs every prompt with real Google Keyword Planner search volumes, so you can size your reachable market and measure what you actually capture.

Demand Reach (dashboard hero strip)

The very first thing on your dashboard is the Demand Reach hero strip. It sums the monthly Google search volume of every keyword behind every prompt you’re tracking — the total addressable market your AI visibility work is going after.

How Demand Reach is calculated

  1. For each tracked prompt, Claude Haiku extracts 1–3 underlying core keywords in a specific→broad ladder (e.g., for “best CRM for a 10-person Indian startup”: “crm for startups”“crm software india”“crm software”).
  2. Scout looks up each keyword’s monthly search volume via the DataForSEO Google Ads endpoint — same data as Google Keyword Planner.
  3. Volumes are summed per prompt as the total search volume.
  4. Volumes across all your tracked prompts roll up into the Demand Reach metric.

Why a "ladder" of keywords?

Long-tail prompts often have zero exact-match search volume, but the topic they cover does. The broad anchor keyword captures that demand so even niche prompts contribute a realistic signal to Demand Reach.

Demand Coverage (in reports)

Reports include a Demand Coverage module that goes one level deeper: how much of your reachable demand you actually capture today.

Three numbers that matter

MetricMeans
Total demand reachSum of monthly searches across every tracked prompt — your reachable market.
Reached demandSum of monthly searches across prompts where you appear in at least one AI response.
Coverage %Reached ÷ Total. Your share of the market currently captured by AI visibility.

Three numbers that matter

Reports include a Demand Coverage module that goes one level deeper: how much of your reachable demand you actually capture today.

Top 5 highest-demand prompts

The prompts with the most underlying search volume — these are the ones that move your business if you win them.

Most expensive gaps

Highest-demand prompts where you currently appear in zero AI responses. The single highest-leverage list in the entire app — every row is real money on the table.

Read the gaps weekly

The "Most expensive gaps" table tells you exactly which prompts to write content for, get cited on, or pitch into. Fix one per week and your Coverage % climbs measurably scan-over-scan.

Where demand data comes from

Search volumes are sourced from DataForSEO’s Google Ads Keyword Planner endpoint. They’re refreshed every 30 days per keyword (Keyword Planner updates monthly anyway). Volumes are localised to your brand’s Country setting — change your country in Settings → Brand Profile if you want India-specific volumes vs US-specific.

See volume per prompt in Prompt Discovery →

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SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

Organic Search

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.