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Competitor Intelligence

Know exactly where you stand
against competitors in AI
See which brands AI models mention most in your category. Track share of voice, uncover prompt-level gaps, and find the citation strategies competitors use that you don’t.
Track Your Competitors Free
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Share of Voice

How much of the AI conversation belongs to your brand?

In traditional marketing, share of voice measures ad impressions. In the AI era, it measures something more powerful — how often each brand gets mentioned when users ask AI about your category. If Booking.com appears in 28% of travel prompts and you appear in 34%, you own the larger share of the conversation.

 

Measured across every prompt you track

Share of voice is calculated from real AI responses to your tracked prompts — not estimates or projections.

Track trends over time

See if your share is growing or shrinking with every scan. Catch competitive shifts before they become threats.

Broken down by AI model

ChatGPT may favor Booking.com while Gemini favors Expedia. See where you're winning — and where you're not — per model.

Prompt-Level Comparison

See exactly which prompts your competitors own — and you don't

The most actionable insight in competitive intelligence: a prompt-by-prompt breakdown showing where competitors appear and you’re absent. These are your opportunity gaps.

 
 
Prompt Gap Analysis — Expedia vs Competitors
PromptExpediaBooking.comKayakHotels.comStatus
Best hotel booking sites 2025Rank #1Rank #2MissingRank #4Leading
Cheapest flight comparison toolsMissingRank #1Rank #2MissingGap
Best apps for vacation planningRank #3Rank #1Rank #2MissingTrailing
Last-minute hotel deals near meMissingRank #1MissingRank #2Gap
Best travel rewards programsRank #1MissingMissingMissingDominant
All-inclusive vacation packagesMissingRank #2Rank #1Rank #3Gap

Gaps are your highest-priority opportunities. If three competitors appear in a prompt and you don’t, that’s traffic and trust you’re leaving on the table.

Competitive Insights

Understand why competitors outrank you in AI

It’s not enough to know that Booking.com appears more often. You need to know why — what citation sources they have, what mention patterns differ, and what content gaps exist.

Mention Gap Analysis

Prompts where competitors get mentioned and you don't. Each gap is a potential visibility opportunity.

  • Booking.com appears without you7 prompts
  • Kayak appears without you4 prompts
  • Hotels.com appears without you2 prompts
  • You appear without any competitor5 prompts

Citation Domain Gaps

Domains that AI cites when mentioning competitors but not you. Getting cited by these sources can boost your AI visibility.

  • tripadvisor.comBooking You
  • nerdwallet.comKayak You
  • skyscanner.comBooking You
  • cntraveler.comHotels You

Rank Position Comparison

When you and competitors both appear, who gets mentioned first? Position #1 carries the highest trust signal.

  • Expedia ranked #114 prompts
  • Booking.com ranked #111 prompts
  • Kayak ranked #16 prompts
  • Hotels.com ranked #13 prompts

Fix

Per-Model Competitive View Each AI model has different preferences. See which competitors dominate which model — and where you have an edge.

  • ChatGPTExpedia leads (38% SOV)
  • GeminiBooking.com leads (32% SOV)
  • PerplexityExpedia leads (31% SOV)
Connected Features

See what competitors do. Then do it better.

Competitor Intelligence shows you the gaps. These features help you close them — with optimized content, better citations, and stronger AI presence.

 

AI Visibility Score

The score that powers your optimization.

AI Brand Monitoring

See every AI response mentioning you.

AI Optimization

Content, technical & citation fixes

Social Channels

Reddit, LinkedIn, and Quora strategies.

AI Audit Agent

Deep-scan your website with AI.

All Features

See the full Scout toolkit.

Live in product

Every competitor. Every prompt. Every engine.

Three views to answer “who’s winning the AI conversation in our category — and where can we overtake them?”
Competitors Dashboard

A scoreboard for the brands you actually care about

Add 3–7 competitors and Scout turns every AI response into a head-to-head: who appeared, who was recommended, who beat whom — plus the AI’s stated reasons for each pick.
  • Mention share across every tracked prompt.
  • Head-to-head wins/losses per scan.
  • “Competitor reasons” — the actual sentences AI used to pick a competitor over you.
Share of Voice

Your slice of the AI mention pie

Share of Voice tracks the percentage of all AI mentions in your category that go to you versus your tracked competitors. The single cleanest leadership metric — “we own X% of the AI conversation.”
  • Bar & pie views — same data, two angles.
  • Trend over time so you spot shifts before competitors do.
  • Filter by topic — strong overall, weak on Pricing? Now you know
Per-model Breakdown

Find where you can overtake — engine by engine

Aggregate Share of Voice hides the gaps. Scout breaks every competitor’s performance down by ChatGPT, Gemini and Perplexity — so you spot the engine where you’re closest to overtaking, and double down there first.
  • Competitor strong on Gemini but weak on Perplexity? Win Perplexity first.
  • Per-engine sentiment side-by-side.
  • Per-engine recommendation rate so you know who’s preferred where.

Your competitors are already being recommended by AI.
See where you stand.

Start your 15-day free trial. No credit card required. Run your first scan and get your first prioritized fixes within minutes.

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SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.

SEO Growth (Search Engine Optimization)


SEO growth increases visibility, drives organic traffic, and boosts business performance.